Meet the Conference Track Chairs
President | Communication Consultants
Casey Conrad has been in the health and fitness industry for 25 years. She is the author of "Selling Fitness," the complete guide to selling health club memberships, and has produced more than 25 other sales and marketing products for the club business. She is a featured speaker and columnist worldwide and provided health club operators around the world with sales and marketing tips through her Club Sales Secrets and Smart Club Marketing newsletters www.healthclubsalestraining.com.
General Manager | Stevenson Fitness
Marisa Hoff has successfully managed Stevenson Fitness since its inception in 2010. Hoff has worked to build a membership base of nearly 2,000 members with a high net promoter score (consistently in the 80s) and high retention rates. Both group X and personal training have thrived under her leadership. Hoff has shared strategies for success at various fitness business conferences.
Bill McBride - Management and Leadership
Co-Founder | President & CEO Active Wellness
Bill McBride is a health club industry veteran with more than 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential, community, multi-tenant and corporate fitness sites. He co-founded Active Sports Clubs and Active Wellness LLC. McBride has served as chairman of the International Health, Racquet & Sportsclub Association Board of Directors, president of the Mid-Atlantic Club Management Association and served on the Industry Advisory Board for the American Council of Exercise. He is actively engaged as an author on industry education, serves on several fitness-related technology company advisory boards, serves on the Medical Wellness Association and MedFit Network advisory boards and speaks regularly on industry topics throughout the world.
President | PTA Global, PTontheNet
Kevin Steele has been in the health and fitness industry for the past 30 years. He began his career with a private personal training business for celebrities and athletes while serving as the aquatic director and faculty member in physical education and sports medicine at Pepperdine University. During this period, he also worked with a local physician specializing in preventive executive healthcare programs for corporations throughout the United States. Steele then worked at Health & Tennis Corporation of America as the director of education, research and member services where he managed the fitness department and launched the first national platform for personal training.
Owner |Stevenson Fitness
Chris Stevenson is the owner of Stevenson Fitness, a full-service health club in Oak Park, California. The club’s success is based on providing an unparalleled member experience, which centers on proper staffing, systematic operations, and world-class leadership. Stevenson is an international speaker who presents viable, applicable lectures that resonate with every audience.
President | Premium Performance Training
Karen D. Woodard, president of Premium Performance Training in Boulder, Colorado, is an international author, speaker and consultant devoted to successful sales, operations, management and hospitality training. Her experience comes from owning and operating 11 businesses since 1983 (six of which were athletic clubs). She has successfully sold nine of those businesses and continues to operate two businesses. Woodard's clients include continuing care retirement communities, hospitals, community centers, athletic clubs and country clubs. Woodard attributes her success as well as others' success to a simple practice: train staff well on sales, management and hospitality – what she refers to as The Indispensable 3. Her philosophy is to always be informative, inspirational and persuasive.
Editor | PFP media
Lindsay Vastola is the editor of PFP magazine, an industry trade magazine focused on the business and career of fitness. She is also the founder of Body Project, a lifestyle program for women headquartered in Robbinsville, New Jersey. Vastola frequently speaks at industry events on topics ranging from email marketing, pitching the media, and fostering a success-driven company culture. www.PersonalFitnessProfessional.com
Publisher and National Sales Director
Josh Vogt is an industry veteran of nearly 25 years with personal training and management experience at some the nation's leading clubs including Bally Total Fitness, Club Fit and Gold's Gym. Along with running his own Boot Camp Challenge business in Manhattan, Kansas, Josh has served as Global Director of Business Development with NPE Coaching, and has been National Sales Director and Publisher for Personal Fitness Professional (PFP) since 2000. Josh has a passion and skill for creating long-lasting partnerships and helping clients succeed to their fullest through many levels of strategic partnerships. www.PersonalFitnessProfessional.com