Check back often for a comprehensive schedule of all education sessions and events happening at the Club Industry Show.

All sessions listed as general conference are part of the conference series and are part of the All-Access Pass, 6-pack, 4-pack or single sessions. To register or learn more about the packages, please visit our registration page.

Wednesday, October 24
8:15 AM - 9:30 AM

  • Room:   Salon A4
  • Session Number:   A04
  • Wednesday, October 24, 8:15 AM - 9:30 AM
  • Tracks:  
Members are looking for an experience. This presentation gives attendees 10 ready-to-go programs that they can start implementing immediately. Other clubs may have lower prices or larger facilities, but a strong club culture will keep your members loyal and engaged. Slash your advertising budget and focus on the members you...
Speaker
Teri Bissonnette

Owner
Anytime Fitness, Lake City, MN
Speaker

Session details

  • Room:   Lake Erie
  • Session Number:   A08
  • Wednesday, October 24, 8:15 AM - 9:30 AM
  • Tracks:  
Companies of all sizes are working diligently to develop and cultivate a community around their brands. Health clubs are better positioned than other brands and products to create strong communities, but many are still missing the mark. Event marketing is one of the most dynamic and effective ways to maximize...
Speaker
Greg McCoy

Owner
Greg McCoy Training and Coaching
Speaker

Session details

  • Room:   Lake Huron
  • Session Number:   A07
  • Wednesday, October 24, 8:15 AM - 9:30 AM
  • Tracks:  
Boot camps continue to be one of the hottest offerings in the industry. What is driving this phenomenon? What are the secrets to creating a boot camp that attracts people to it? From the straight-ahead military style to bridal boot camp, nutrition to skiing boot camp, learn the variables of...
Speaker
Mark Nutting

Owner/Master Trainer
Jiva Fitness
Speaker

Session details

  • Room:   Salon A3
  • Session Number:   A03
  • Wednesday, October 24, 8:15 AM - 9:30 AM
  • Tracks:  
This session will cover an overview of the Leadership & Management Track and dive into thinking about your business from a proactive manner versus a reactive manner.  It will be thought provoking on “what can be”, how to improve “what is” and get into avoiding status quo and “why it...
Speakers
Bill McBride

Co-Founder, President & CEO; President & CEO
Active Wellness; BMC3
Speaker

Mark Miller

COO
Merritt Clubs
Speaker

Session details

  • Room:   Salon A1
  • Session Number:   A01
  • Wednesday, October 24, 8:15 AM - 9:30 AM
  • Tracks:  
Physical therapy can play a key role in integrating health club facilities with the medical community. How can an association with physical therapy help to bolster confidence from medical caregivers with regard to accessing a large portion of the population who are not ‘regular exercisers’? This session will discuss the...
Speaker
Chris Purvis PT, MS, ATC, CSCS

Owner and Co-founder
Peak Performance Physical Therapy/Spectrum Fitness
Speaker

Session details

  • Room:   Salon A2
  • Session Number:   A02
  • Wednesday, October 24, 8:15 AM - 9:30 AM
  • Tracks:  
Failing to plan is planning to fail. One of the most common mistakes new and aspiring business owners make is failing to create a sound, well-prepared business plan. This session will highlight the critical details that are absolutely necessary before taking the plunge into business ownership. From financial planning to...
Speaker
Lindsay Vastola

Editor
Personal Fitness Professional (PFP) Magazine
Speaker

Session details

  • Room:   Lake Michigan
  • Session Number:   A06
  • Wednesday, October 24, 8:15 AM - 9:30 AM
  • Tracks:  
This session is designed for those of you who are new to sales in this abundant industry as well as those of you who are veterans who need a boost to your business. Part 1 of the 3 part session: The Pre Tour – the conversation that must take place for...
Speaker
Karen Woodard

President
Premium Performance Training
Speaker

Session details

  • Room:   Salon A5
  • Session Number:   A05
  • Wednesday, October 24, 8:15 AM - 9:30 AM
  • Tracks:  
Learn to integrate athletic skill based drills/Exercises into existing programming to help deliver fun and results. Participants will enjoy an awesome workout utilizing activities from multiple major sports. Learn template formats delivering your own athletic experience in your small and large groups or personal training.
Speaker
Michael Piercy

Owner
The LAB
Speaker

Session details

  • Room:   Lake Ontario
  • Session Number:   A09
  • Wednesday, October 24, 8:15 AM - 9:30 AM
  • Tracks:  
As an early adopter and advocate of the Quantified Self, and owner of Fitnescity, a data-driven private training service, Laila Zemrani will describe what it means to quantify the everyday training experience. Wellness data —generated in many formats and from various sources— hold enormous promise for creating more personalized and...
Speaker
Laila Zemrani

Co-founder and CEO
Fitnescity
Speaker

Session details


Wednesday, October 24
10:00 AM - 11:15 AM

  • Room:   Lake Huron
  • Session Number:   B07
  • Wednesday, October 24, 10:00 AM - 11:15 AM
  • Tracks:  
Organization success is no longer just about membership.  No today’s competitive environment demands more.  Join us as we uncover how driving ancillary revenue can not only grow your business; it can protect it as well. Learn the ways to drive ancillary services that deliver value Discover the most impact services, programs and offerings...
Speaker
Mark Miller

COO
Merritt Clubs
Speaker

Session details

  • Room:   Salon A4
  • Session Number:   B04
  • Wednesday, October 24, 10:00 AM - 11:15 AM
  • Tracks:  
The more you engage with members, the better their experience is. A great experience leads to happy members. Happy members have longer memberships and send more referrals. In this interactive session you will not only learn key strategies for extraordinary engagement, you will learn how to systematically train your staff...
Speaker
Chris Stevenson

Owner
Stevenson Fitness
Speaker

Session details

  • Room:   Salon A1
  • Session Number:   B01
  • Wednesday, October 24, 10:00 AM - 11:15 AM
  • Tracks:  
Hospitals have a renewed interest in reaching C-suite executives with health care consultations and services. Most of these hospitals are capable of delivering the clinical services necessary, and some are bringing lifestyle related services in house. The majority, however, are less well equipped to address the important lifestyle aspects of...
Speaker
Dr.   Kevin Steele Ph.D.

President
PTA Global, PTontheNet
Speaker

Session details

  • Room:   Salon A3
  • Session Number:   B03
  • Wednesday, October 24, 10:00 AM - 11:15 AM
  • Tracks:  
You will learn a systematic approach to developing leadership.  Understand how investing 15-minutes a day can empower you to be a better leader and achieve your goals.  Explore what makes a good leader and learn what successful leaders have in common.  Get the secrets to effective leadership from today’s industry...
Speaker
Allison Flatley

CEO
Allison Flatley Consulting
Speaker

Session details

  • Room:   Lake Erie
  • Session Number:   B08
  • Wednesday, October 24, 10:00 AM - 11:15 AM
  • Tracks:  
“New” always creates curiosity with consumers and will drive prospects into your facility!  When it comes to technology and wellness software the industry is seeing some amazing new things that provide operators with awesome “Marketing Magnets.”  Be one of the first to offer these types of products and services and...
Speaker
Casey Conrad

President
Communication Consultants
Speaker

Session details

  • Room:   Salon A2
  • Session Number:   B02
  • Wednesday, October 24, 10:00 AM - 11:15 AM
  • Tracks:  
You don’t know, what you don’t know. Unfortunately, many inexperienced business owners end up paying a price for not knowing or fully understanding the implications of best practices like employment standards, financial matters and other legal protections that can safeguard the business. Learn how to protect you and your business...
Speaker
Melissa Knowles SHRM, HRCI

Vice President
GYM HQ, A ClubReady Company
Speaker

Session details

  • Room:   Lake Michigan
  • Session Number:   B06
  • Wednesday, October 24, 10:00 AM - 11:15 AM
  • Tracks:  
This session is designed for those of you who are new to sales in this abundant industry as well as those of you who are veterans who need a boost to your business. Part 2 of the 3 part session: The Tour – How do you present the club in a...
Speaker
Karen Woodard

President
Premium Performance Training
Speaker

Session details

  • Room:   Salon A5
  • Session Number:   B05
  • Wednesday, October 24, 10:00 AM - 11:15 AM
  • Tracks:  
Kettlebell use in clubs is growing rapidly. This talk will highlight the best practices for incorporating kettlebells into your club facility. We will discuss current trends in kettlebell training, safety concerns, certification options and appropriate use for all club members.
Speaker
Mark Reinke

Director of Personal Training
ACAC Midlothian
Speaker

Session details

  • Room:   Lake Ontario
  • Session Number:   B09
  • Wednesday, October 24, 10:00 AM - 11:15 AM
  • Tracks:  
Technology is changing our industry at a warp speed including how our members experience our clubs. Learn how technology has altered the member experience, what elements have changed and the core components of the member experience that need to remain intact to ensure success. We will explore how to choose...
Speaker
Deborah Heisler

Director of Operations, East Coast
Active Wellness
Speaker

Session details


Wednesday, October 24
11:30 AM - 12:30 PM

  • Room:   Salon A1
  • Session Number:   CL1
  • Wednesday, October 24, 11:30 AM - 12:30 PM
  • Tracks:  
Join us over lunch and learn how you can become a community and corporate wellness provider. Learn how a lifestyle preventative care practice will allow you to gain new members, target employers with a B2B wellness offering, and differentiate your facility within your community. Learn how assessments, intervention and maintenance...
Speaker
Michael Benton

President/CEO GENAVIX Inc.
Speaker

Session details

  • Room:   Lake Ontario
  • Session Number:   CL9
  • Wednesday, October 24, 11:30 AM - 12:30 PM
  • Tracks:  
Gym owners and operators and consumers alike are developing a deeper appreciation for the importance of mindfulness, wellness and sustainability.  With a variety of settings now available in the fitness market for cycling studios, HIIT, group training, and many more, consumers can use their purchasing power to opt for more sustainable...
Speaker
Adam Zellner

President
Greener by Design
Speaker

Session details


Wednesday, October 24
12:45 PM - 2:00 PM

  • Room:   Lake Ontario
  • Session Number:   D09
  • Wednesday, October 24, 12:45 PM - 2:00 PM
  • Tracks:  
In this session we will explore the rapid growth of Boutique Fitness offerings. We will discuss the market factors at play, and why they are so appealing to so many customers. We will explore their strengths, weaknesses, and the opportunities to effectively compete with them.
Speaker
Scott Gillespie

President, Principal Consultant
Saco Sport & Fitness, Gillespie Club Services
Speaker

Session details

  • Room:   Salon A1
  • Session Number:   D01
  • Wednesday, October 24, 12:45 PM - 2:00 PM
  • Tracks:  
Fitness professionals will learn what physicians typically cover when discussing exercise and lifestyle with their patients, and why they do or don’t provide recommendations. We will explore Harvard Medical School’s experience with lifestyle medicine, including exercise, nutrition and stress residency. In addition, we will review the importance of physicians practicing what they preach. The goals...
Speaker
Dr.   Elizabeth Frates, MD

Lifestyle Medicine Specialist, Health and Wellness Coach
Wellness Synergy LLC
Speaker

Session details

  • Room:   Salon A3
  • Session Number:   D03
  • Wednesday, October 24, 12:45 PM - 2:00 PM
  • Tracks:  
Excellence comes from an engaged and motivated team.  One way to accomplish that is through cultural leadership.  In this interactive session learn how to lead by infusing a culture that inspires and motivates your team to be the best they can be!  Explore strategies that dramatically increase your level of...
Speaker
Chris Stevenson

Owner
Stevenson Fitness
Speaker

Session details

  • Room:   Lake Erie
  • Session Number:   D08
  • Wednesday, October 24, 12:45 PM - 2:00 PM
  • Tracks:  
Every operator wants to generate more revenue from the products and programs they offer.  Maximizing revenue requires specific strategies and tools.  In this session you will learn: * Which wellness programs offer the best opportunities today. * Specific strategies for launching your programs. * Key organizational strategies to ensure you stay on track. *...
Speaker
Jamie Fairley

President
FC Fairley Consulting
Speaker

Session details

  • Room:   Lake Huron
  • Session Number:   D07
  • Wednesday, October 24, 12:45 PM - 2:00 PM
  • Tracks:  
There exists an urgent opportunity and need to more firmly link exercise and lifestyle with the prevention, treatment, and management of chronic diseases and conditions. Historic developments, including new federal guidelines that will focus on physical activity in addressing these chronic conditions, provide an exceptional opportunity to use the Exercise...
Speakers
Dr  Liz Joy

MD, MPH, Medical Director
Intermountain Healthcare
Speaker

Mike Alpert

President/CEO
The Claremont Club
Speaker

Dr.  Walter Thompson, Ph.D, FACSM, FAACVPR

President
American College of Sports Medicine
Speaker

Session details

  • Room:   Salon A2
  • Session Number:   D02
  • Wednesday, October 24, 12:45 PM - 2:00 PM
  • Tracks:  
Imagine having a crystal-clear marketing plan that attracted a flood of new clients into your fitness business. Successful marketing requires tested strategies and proven marketing techniques that will work for you and your business. In this session, you’ll learn how to apply the Triple A Marketing Method to build a marketing plan around...
Speaker
Ryan Ketchum

VP of Sales and Marketing, Co-Owner
Fitness Revolution iProperties LLC
Speaker

Session details

  • Room:   Lake Michigan
  • Session Number:   D06
  • Wednesday, October 24, 12:45 PM - 2:00 PM
  • Tracks:  
This session is designed for those of you who are new to sales in this abundant industry as well as those of you who are veterans who need a boost to your business. Part 3 of the 3 part session: The Post Tour –  The Post Tour is not about closing...
Speaker
Karen Woodard

President
Premium Performance Training
Speaker

Session details

  • Room:   Salon A4
  • Session Number:   D04
  • Wednesday, October 24, 12:45 PM - 2:00 PM
  • Tracks:  
What is it about service that can break a club or make it roar?  Attend and discover the 6 levels of service and how they can impact your clubs for success. Uncover the hidden secret that moves us from the ordinary to the extraordinary. Discover what the Fred is and how if you...
Speaker
Mark Miller

COO
Merritt Clubs
Speaker

Session details

  • Room:   Salon A5
  • Session Number:   D05
  • Wednesday, October 24, 12:45 PM - 2:00 PM
  • Tracks:  
Let’s face it, we are all getting older, and we all want the secret formula to maintaining our amazing fitness super powers. Want to to learn the tools to help your 40+ clients unlock their super powers on the way to super human feats of strength? This session can provide...
Speaker
Michael Piercy

Owner
The LAB
Speaker

Session details


Wednesday, October 24
2:15 PM - 3:30 PM

  • Room:   Salon A3
  • Session Number:   E03
  • Wednesday, October 24, 2:15 PM - 3:30 PM
  • Tracks:  
When looking at your business do you only review numbers or do you understand the true organization health?  Learn what the difference is between a smart organization and a healthy one.  We will uncover the 4 common factors that drive success and some obsessions that can hinder it. Discover what...
Speaker
Mark Miller

COO
Merritt Clubs
Speaker

Session details

  • Room:   Lake Erie
  • Session Number:   E08
  • Wednesday, October 24, 2:15 PM - 3:30 PM
  • Tracks:  
While many facilities continue to spend thousands of dollars on external marketing, there is a plethora of members that can be generated with little expense yet provides benefits that go beyond revenue.  Collaborating with local businesses and charities you can build an exceptional data base of interested prospects while building...
Speaker
Mike Gelfgot

Franchisee Partner
Anytime Fitness
Speaker

Session details

  • Room:   Salon A1
  • Session Number:   E01
  • Wednesday, October 24, 2:15 PM - 3:30 PM
  • Tracks:  
Hospital health and fitness centers operate in a different environment than the typical center with business practices and constraints that drive the decision making process. In this presentation you will learn the best approach to take in order to successfully partner with hospital health and fitness centers.
Speaker
Neil Byrd MBA, FMFA

Director of Wellness Services
Rex Wellness Center
Speaker

Session details

  • Room:   Lake Michigan
  • Session Number:   E06
  • Wednesday, October 24, 2:15 PM - 3:30 PM
  • Tracks:  
Sales is a numbers game and although our industry seems to change over night, getting enough leads to hit our sales targets is a constant battle that every sales team faces. In this session you will learn how to calculate exactly how many leads you will need as an organization...
Speaker
Daniela Spaid

Director of Membership and Community Relations
Fitness Formula Clubs Corporate
Speaker

Session details

  • Room:   Salon A4
  • Session Number:   E04
  • Wednesday, October 24, 2:15 PM - 3:30 PM
  • Tracks:  
In this session we offer hard-hitting, proven techniques for turning your entire community into a retention, revenue and profit driving machine. We will explore how to turn your instructors into your best brand ambassadors and community builders, while also exploring how to turn your clients into your biggest promoters. The...
Speaker
Ntiedo Etuk

Founder & CEO
FitGrid
Speaker

Session details

  • Room:   Salon A2
  • Session Number:   E02
  • Wednesday, October 24, 2:15 PM - 3:30 PM
  • Tracks:  
Unfortunately, many fitness business owners don’t use the right strategies to price and package their services. Strategic pricing and packaging coupled with an authentic, comfortable sales process is critical to the survival and longevity of your business. Learn how to package, price and sell your services to optimize your business,...
Speaker
Mark Nutting

Owner/Master Trainer
Jiva Fitness
Speaker

Session details

  • Room:   Salon A5
  • Session Number:   E05
  • Wednesday, October 24, 2:15 PM - 3:30 PM
  • Tracks:  
We know the performance benefits of power training for athletes, but it can seem daunting to apply it to our personal training clients. Evidence shows that everyday client, the “Janes” and “Joes” of the world can benefit greatly from incorporating power training; from increasing rate of force development and running...
Speaker
Nick Clayton

Personal Training Program Manager
National Strength & Conditioning Association
Speaker

Session details

  • Room:   Lake Huron
  • Session Number:   E07
  • Wednesday, October 24, 2:15 PM - 3:30 PM
  • Tracks:  
In this interactive session, connect with fellow industry professionals to cultivate fresh ideas and perspectives on programming for your club. In this roundtable format, you will dive into deep discussions which will revolve around the following prompts: What aspect of your clubs programming is going well? What aspect of your clubs programming...
Speaker
Marisa Hoff

General Manager
Stevenson Fitness
Speaker

Session details

  • Room:   Lake Ontario
  • Session Number:   E09
  • Wednesday, October 24, 2:15 PM - 3:30 PM
  • Tracks:  
Why are major health club chains and fitness brands investing in 3D body scanning technology? We will review how 3D body scans can impact your membership sales, experience, training programs and retention. Included will be a short demo, case studies and a review of example clubs and programs that integrate 3D body scanning.  
Speaker
Raj Sareen

CEO/Founder
Styku, LLC
Speaker

Session details


Wednesday, October 24
4:00 PM - 5:15 PM

  • Room:   Salon A5
  • Session Number:   F05
  • Wednesday, October 24, 4:00 PM - 5:15 PM
  • Tracks:  
Program design is one of the most challenging aspects of being a personal trainer. This presentation takes the results of three different clients’ biomechanical assessment results and teaches the progression-based protocol for training. Protocols will follow the functional training method. The progression based model is a very important model in...
Speaker
Lisa Coors MBA

Owner, Founder
Coors Core Fitness, The Women's Fitness Association
Speaker

Session details

  • Room:   Salon A1
  • Session Number:   F01
  • Wednesday, October 24, 4:00 PM - 5:15 PM
  • Tracks:  
This session will focus on health and wellness programming, facility planning and benchmark data to drive decision making and success. Attendees will be presented information related to… • Health care landscape and related challenges • Business planning • Strategic planning • Benchmark data interpretation and follow-up action • Market analysis and financial projections
Speaker
Doug Ribley

Senior Vice President, Health & Wellness Services
Cleveland Clinic Akron General
Speaker

Session details

  • Room:   Lake Michigan
  • Session Number:   F06
  • Wednesday, October 24, 4:00 PM - 5:15 PM
  • Tracks:  
Take it from a veteran with decades of experience, sales management is one of the most challenging yet rewarding careers you will ever find. One moment you will find yourself wanting to pull your hair out (if you have any left) and the next you are succumbing to emotional tears...
Speakers
Daniela Spaid

Director of Membership and Community Relations
Fitness Formula Clubs Corporate
Speaker

Jeff Griffith-Jones

General Manager of Operations
Almaden Valley Athletic Club
Speaker

Karen Woodard

President
Premium Performance Training
Moderator

Scott Gillespie

President, Principal Consultant
Saco Sport & Fitness, Gillespie Club Services
Speaker

Session details

  • Room:   Salon A4
  • Session Number:   F04
  • Wednesday, October 24, 4:00 PM - 5:15 PM
  • Tracks:  
A trend has been surfacing in our health & wellness marketplace -  Members are paying to play & stop showing up! We will work together to IDENTIFY: where your members behavior changed. ENGAGE: with your staff and sleeping membership base & CONNECT the dots!
Speaker
Eric Hinderberger


Consultant
Speaker

Session details

  • Room:   Salon A2
  • Session Number:   F02
  • Wednesday, October 24, 4:00 PM - 5:15 PM
  • Tracks:  
Don’t miss this unique opportunity! During these interactive “hot seats,” attendees will have the opportunity to ask their most pressing questions about their current or future business and get individual feedback from the panel of speakers. It’s like having access to a team of business coaches to support and mentor...
Speakers
Lindsay Vastola

Editor
Personal Fitness Professional (PFP) Magazine
Speaker

Mark Nutting

Owner/Master Trainer
Jiva Fitness
Speaker

Melissa Knowles SHRM, HRCI

Vice President
GYM HQ, A ClubReady Company
Speaker

Ryan Ketchum

VP of Sales and Marketing, Co-Owner
Fitness Revolution iProperties LLC
Speaker

Session details

  • Room:   Salon A3
  • Session Number:   F03
  • Wednesday, October 24, 4:00 PM - 5:15 PM
  • Tracks:  
Discuss the role of the design, build and program space of the business Review integration of technology into programming Share tips on how the key to retention is the member engagement/experience Provide direction for coaches to best utilize functional space to increase PT/SGT revenues
Speaker
Mr  Matthew Wright

Head of Community & Education
Aktiv Solutions
Speaker

Session details

  • Room:   Lake Ontario
  • Session Number:   F09
  • Wednesday, October 24, 4:00 PM - 5:15 PM
  • Tracks:  
At one time, fitness and technology were not thought of as going hand-in-hand, but that’s not the case anymore. With the wearables now being ubiquitous, data being collected on workouts, on-demand and virtual workouts growing in popularity and check-in systems moving toward biometrics, technology has become a major part of...
Speakers
Dean Giamundo

Director of Sales
Jonas Fitness
Speaker

Deborah Heisler

Director of Operations, East Coast
Active Wellness
Panelist

Michelle Blakely

Founder & Owner
See Jake and Jane Train
Panelist

Mr.  Mike Leveque

Chief Operating Officer
Myzone Inc
Panelist

Pamela Kufahl

Director of Content and Engagement
Club Industry
Moderator

Session details

  • Room:   Lake Huron
  • Session Number:   F07
  • Wednesday, October 24, 4:00 PM - 5:15 PM
  • Tracks:  
Today’s reality is that 42 percent of fitness consumers spend their money in specialty studios.  Why are people willing to spend more money in boutique studios and not in your full-service facility? Small group training is always a top trend, and your club has invested in the latest equipment, has...
Speaker
JP Richard

President
Tribe Team Training
Speaker

Session details

  • Room:   Lake Erie
  • Session Number:   F08
  • Wednesday, October 24, 4:00 PM - 5:15 PM
  • Tracks:  
•  What you don’t know about social media and absolutely must do to succeed. •  Learn how to create a social media strategy that will blow away your competitors. •  What you need to know about Facebook, LinkedIn, and Twitter that nobody ever told. •  How to hack social media platforms and use their data...
Speaker
David Steel

CEO
Sneeze.it
Speaker

Session details


Wednesday, October 24
5:30 PM - 7:00 PM

  • Room:   Lobby Level, 720 South Bar
  • Wednesday, October 24, 5:30 PM - 7:00 PM

Session details


Thursday, October 25
6:30 AM - 7:15 AM

  • Room:   Lobby Level, Great Hall Foyer
  • Thursday, October 25, 6:30 AM - 7:15 AM
Get up and get your blood pumping during the Sisterhood Stride 5K Run/Walk at the Club Industry Show.Ladies and gentlemen (this isn't just for the ladies) tie up those running shoes and join us for an earlier morning run/walk along the edge of Lake Michigan. Sisterhood Stride Registration Please complete the short registration form to register for...

Session details


Thursday, October 25
8:00 AM - 9:00 AM

  • Room:   Second Floor, International Ballroom North
  • Thursday, October 25, 8:00 AM - 9:00 AM

Session details


Thursday, October 25
8:45 AM - 9:00 AM

  • Room:   Second Floor, International Ballroom North
  • Thursday, October 25, 8:45 AM - 9:00 AM

Session details


Thursday, October 25
9:00 AM - 10:00 AM

  • Room:   Second Floor, International Ballroom North
  • Session Number:   KN1
  • Thursday, October 25, 9:00 AM - 10:00 AM
Find your inner superhero and leap life’s obstacles in a single bound. Regardless of your role in leadership, management, marketing or as a team member at your health club, there are times when you need to spark innovation and ignite your fire to conquer your world. This high-energy presentation offers you...
Speaker
Ford Saeks

CEO
Prime Concepts Group Inc.
Keynote

Session details


Thursday, October 25
10:30 AM - 11:45 AM

  • Room:   Salon A4
  • Session Number:   G04
  • Thursday, October 25, 10:30 AM - 11:45 AM
  • Tracks:  
Every company wants to grow its recurring revenue. Among gym or fitness studio owners, that has usually translated into membership goals. But as the industry grows and changes, consumers increasingly value flexibility and resist commitment. Enrollment and cancellation fees may help deter members from leaving, but it also discourages them...
Speaker
Chris Patton

Vice President of Wellness Solutions
Peerfit
Speaker

Session details

  • Room:   Lake Huron
  • Session Number:   G07
  • Thursday, October 25, 10:30 AM - 11:45 AM
  • Tracks:  
Big Data is a cool buzz word, but what are we doing with the data that we have about our members? Learn ways to make data driven decisions and do something with the information you have.  Data is only as good as the club or manager doing something with it....
Speaker
Kate Golden

Director of Operations
Newtown Athletic Club
Speaker

Session details

  • Room:   Lake Ontario
  • Session Number:   G09
  • Thursday, October 25, 10:30 AM - 11:45 AM
  • Tracks:  
This session will teach attendees how to create an effective strategy to integrate multiple technology platforms in their health club. You will also learn how to maintain a consistent message in your health club to increase sales and member retention. In addition, this session will help attendees utilize their technology...
Speakers
Amanda Konigsberg

General Manager
Active Wellness
Speaker

Mark Koester

Director of Fitness
Active Wellness
Speaker

Session details

  • Room:   Lake Erie
  • Session Number:   G08
  • Thursday, October 25, 10:30 AM - 11:45 AM
  • Tracks:  
Referrals have always been the life-blood of the fitness industry but gone are the days where most members willingly give a list of referrals for a T-shirt.  Unfortunately, many operators have just given up on point of sale and on-going referral programs.  In this seminar we will discuss the psychology...
Speaker
Casey Conrad

President
Communication Consultants
Speaker

Session details

  • Room:   Salon A1
  • Session Number:   G01
  • Thursday, October 25, 10:30 AM - 11:45 AM
  • Tracks:  
Learn how a maturing medical fitness center optimizes its performance to continue attracting new members and increasing physician referrals. Physician referrals can make or break the long-term sales goals of a medical fitness center and may also influence the financial viability of  the center. Included in this talk will be...
Speakers
Daniel Lynch

President, VisionBridge
Chairman, Medical Fitness Association, Facilities Certification Committee
Speaker

Robert Boone, FACHE, FMFA

President & CEO
Medical Fitness Association
Speaker

Session details

  • Room:   Lake Michigan
  • Session Number:   G06
  • Thursday, October 25, 10:30 AM - 11:45 AM
  • Tracks:  
If you are responsible for delivering exceptional experiences at your club, this session is for you.  Authentic Intelligence can drive new membership revenue, keep existing members engaged, and propel your business strategy and growth. There’s nothing artificial about that.  This is not about Bots, or replacing people with machines— this...
Speakers
Kevin Kane

Vice President and General Manager
Saw Mill Clubs
Speaker

Nick Thornton

Director of Spectrum Platform
Club Automation
Speaker

Victor Belfor

Sr. Vice President of Business Development
Conversica
Speaker

Session details

  • Room:   Salon A3
  • Session Number:   G03
  • Thursday, October 25, 10:30 AM - 11:45 AM
  • Tracks:  
Come and learn how Sherri McMillan, former IDEA Personal Trainer of the Year, has built a million dollar Personal Trainer business. She will share her story of how she built her business and brand in Vancouver WA, a suburb of 180,000 people, to be recognized in her community as the...
Speaker
Sherri McMillan

Owner
Northwest Personal Training
Speaker

Session details

  • Room:   Salon A2
  • Session Number:   G02
  • Thursday, October 25, 10:30 AM - 11:45 AM
  • Tracks:  
Are you frustrated that your novice clients can’t seem to properly execute the exercises you’re giving them? You’re not alone. With more than two-thirds of U.S. adults classified as overweight or obese, personal trainers are more likely than ever before to encounter clients with little or no gym or workout...
Speaker
Mr.  Cosmo Wollan

Senior Executive
Synergy Cubed
Speaker

Session details


Thursday, October 25
12:00 PM - 1:00 PM

  • Room:   Salon A1
  • Session Number:   HL1
  • Thursday, October 25, 12:00 PM - 1:00 PM
  • Tracks:  
Health clubs have the opportunity to utilize functional medicine and foods to advance the health, wellness, and fitness goals of their members. Functional foods have a positive effect beyond basic nutrition, address the root causes of disease and enhance performance. Attend this session to discover how integrating functional medicine products,...
Speakers
Adam Southam

Founder/Chairman
FITNESS FORMULARY, LLC
Speaker

Daniel Lynch

President, VisionBridge
Chairman, Medical Fitness Association, Facilities Certification Committee
Speaker

Session details


Thursday, October 25
1:15 PM - 2:30 PM

  • Room:   Lake Huron
  • Session Number:   I07
  • Thursday, October 25, 1:15 PM - 2:30 PM
  • Tracks:  
If you’re not actively pursuing community relation and external marketing initiatives, you’re missing a great deal of opportunities to gain exposure for your business and highlight the various services that you offer.  This session will teach you real-life examples of programs that have worked to generate referrals, enhance retention, facilitate...
Speaker
Sherri McMillan

Owner
Northwest Personal Training
Speaker

Session details

  • Room:   Lake Ontario
  • Session Number:   I09
  • Thursday, October 25, 1:15 PM - 2:30 PM
  • Tracks:  
Wearable technology continues to gain popularity, but are you using it to its fullest potential? In this session, learn how to significantly increase member engagement through wearable technology. Learning Objectives: --How to utilize wearable tech in your facility to increase member engagement. - How to increase Customer Lifetime Value with Wearable Tech. --What...
Speakers
Grace Kerr

Sales Associate
Myzone Inc
Speaker

Ron Sobiek

Business Development Manager
Myzone Inc
Speaker

Session details

  • Room:   Salon A2
  • Session Number:   I02
  • Thursday, October 25, 1:15 PM - 2:30 PM
  • Tracks:  
Building your personal training business requires more than being a good trainer. It takes marketing and, in this day and age, that means more than placing an ad in the local paper or handing out flyers. Marketing has gone social. Your target audience wants to get to know and trust...
Speaker
Mark Nutting

Owner/Master Trainer
Jiva Fitness
Speaker

Session details

  • Room:   Salon A3
  • Session Number:   I03
  • Thursday, October 25, 1:15 PM - 2:30 PM
  • Tracks:  
Leading a personal training department to success starts with its people and their development. Personal trainers are the heartbeat of your club, and making sure they have the tools for greatness is essential to lead and grow your business. The strategies discussed in this session will leave you with methods and ideas...
Speaker
Mr  Matthew Wright

Head of Community & Education
Aktiv Solutions
Speaker

Session details

  • Room:   Lake Michigan
  • Session Number:   I06
  • Thursday, October 25, 1:15 PM - 2:30 PM
  • Tracks:  
“Corporate Memberships” continue to be one of the most under-valued, under-appreciated and under-utilized Health Club revenue streams. The typical approach offers little more than discounted memberships for designated minimum # of participants, which actually devalues your brand and offers virtually no incentive for the target company to participate. This seminar...
Speaker
Mr.  Cosmo Wollan

Senior Executive
Synergy Cubed
Speaker

Session details

  • Room:   Salon A4
  • Session Number:   I04
  • Thursday, October 25, 1:15 PM - 2:30 PM
  • Tracks:  
So much content on how to find, win and keep more members for life it’s split into two jam-packed sessions. Part 1 includes data driven evidence on why members quit, who is most likely to quit and when, plus why many current trends can do more harm than good to...
Speaker
Paul Brown

CEO
Face2Face Retention Systems
Speaker

Session details

  • Room:   Salon A1
  • Session Number:   I01
  • Thursday, October 25, 1:15 PM - 2:30 PM
  • Tracks:  
We know that wellness programs and services are great for the community, but do they generate additional revenue and can they be profitable? With local business and consumers asking for these programs, how do you determine which wellness model is right for your facility? In this session you will hear...
Speaker
Dr.  Kerri O'Brien, Ed.D

Consultant
Bottom Line Weight Loss
Speaker

Session details


Thursday, October 25
2:45 PM - 4:00 PM

  • Room:   Lake Erie
  • Session Number:   J08
  • Thursday, October 25, 2:45 PM - 4:00 PM
  • Tracks:  
Want to learn practical tips on how to build a community engagement campaign that increases member loyalty and retention? Kris Mulkey, VP Marketing at In-Shape Health Clubs will take you through how their Fight Cancer campaign increased community engagement to build brand loyalty. - How community engagement drives loyalty with...
Speaker
Kris Mulkey

VP Marketing
In-Shape Health Clubs
Speaker

Session details

  • Room:   Lake Michigan
  • Session Number:   J06
  • Thursday, October 25, 2:45 PM - 4:00 PM
  • Tracks:  
As consumers increasingly move online for their fitness provision - following social media influencers, sourcing YouTube for fitness videos, or paying small entry point fees for online fitness programs - it's easy to see these digital channels as an existential threat to the traditional health club industry. However, club operators have...
Speaker
Daniel Waide

Chief Commercial Officer
Wexer
Speaker

Session details

  • Room:   Lake Ontario
  • Session Number:   J09
  • Thursday, October 25, 2:45 PM - 4:00 PM
  • Tracks:  
Software systems increasingly offer more and more data to health club owners and their staffs, even real-time data. But once you have all that data, how do you convert it into better decision-making for increased sales? This session will focus on how to use the MAD (monitor, analyze, decide) process...
Speaker
Dana Milkie

CEO & President
InTouch Technology
Speaker

Session details

  • Room:   Salon A4
  • Session Number:   J04
  • Thursday, October 25, 2:45 PM - 4:00 PM
  • Tracks:  
Proven solutions and strategies to ensure you get every member off to amazing start to overcome predictable hurdles, ensure early success and develop a year round loyalty that neither price nor any new kid on the block can break. Get more out of your current equipment and technologies, discover new...
Speaker
Paul Brown

CEO
Face2Face Retention Systems
Speaker

Session details

  • Room:   Lake Huron
  • Session Number:   J07
  • Thursday, October 25, 2:45 PM - 4:00 PM
  • Tracks:  
The group exercise program is frequently an overlooked aspect of running a successful fitness facility. However, when managed properly it can increase revenue, referrals and member retention as well as be a key element to overall success.
Speaker
Marisa Hoff

General Manager
Stevenson Fitness
Speaker

Session details

  • Room:   Salon A3
  • Session Number:   J03
  • Thursday, October 25, 2:45 PM - 4:00 PM
  • Tracks:  
How do you figure out and select your “Tech Stack”? Learn different technologies that you can use to make your business thrive and grow – some may surprise you The conversation around integration What problem(s) are we trying to solve? How technology aids sales and retention When is better better than best?
Speaker
Kate Golden

Director of Operations
Newtown Athletic Club
Speaker

Session details

  • Room:   Salon A1
  • Session Number:   J01
  • Thursday, October 25, 2:45 PM - 4:00 PM
  • Tracks:  
This session will explore the realities of the ongoing trends toward value-based care and the role health clubs can play. Learn how you can benefit from the opportunities and learn from the challenges. No sales talk in this session, just an honest and transparent assessment of what works and what...
Speakers
David Barlow

Partner
RehabGym
Speaker

Kimberly Evans

Co-Owner
Whole Health Nutrition
Speaker

Session details

  • Room:   Salon A2
  • Session Number:   J02
  • Thursday, October 25, 2:45 PM - 4:00 PM
  • Tracks:  
The focus that trainers place on exercise won’t result in meeting the client’s goals if that client maintains poor eating habits. How can trainers find the time to educate their clients on the importance of proper nutrition, good sleep and stress reduction to reach their health goals? Find out how...
Speakers
Greg McCoy

Owner
Greg McCoy Training and Coaching
Speaker

Lindsay Vastola

Editor
Personal Fitness Professional (PFP) Magazine
Moderator

Michelle Blakely

Founder & Owner
See Jake and Jane Train
Speaker

Ms.  Sara Kooperman

Owner
SCW Fitness Education
Speaker

Session details


Thursday, October 25
3:00 PM - 4:30 PM

  • Room:   Lower Level, Salon C & D (Exhibit Hall)
  • Thursday, October 25, 3:00 PM - 4:30 PM
Join us on  the tradeshow floor for an afternoon happy hour where you can mix, mingle and network while imbibing in a few drinks and refreshments.  *drink tickets or cash bar

Session details


Thursday, October 25
4:30 PM - 5:45 PM

  • Room:   Lake Huron
  • Session Number:   K07
  • Thursday, October 25, 4:30 PM - 5:45 PM
  • Tracks:  
Take your weight loss program to the next level! If you’re looking to change lives and provide your members with a holistic approach to weight loss that focuses beyond the scale, this session is for you. Learn how to build a program that supports long-term client success and understand the tools...
Speaker
Michele Wong

Vice President of Operations
Active Wellness
Speaker

Session details

  • Room:   Lake Michigan
  • Session Number:   K06
  • Thursday, October 25, 4:30 PM - 5:45 PM
  • Tracks:  
It comes with no question that the one of the biggest differentiations from one business to the next is the expectation for the ultimate customer service experience. It is also said that the first impression someone has with a business can make or break whether someone will decide to continue...
Speaker
Adrian Antigua

Regional Manager
Gainesville Health and Fitness Club
Speaker

Session details

  • Room:   Salon A4
  • Session Number:   K04
  • Thursday, October 25, 4:30 PM - 5:45 PM
  • Tracks:  
The digital age, competitive landscape and tech-savvy consumer have forced health clubs to reevaluate customer service. Service must be more than a directive… it must be a culture, fully embraced by everyone from Owner to Janitor. As business models evolve, the natural assumption is that customer service is parallel to...
Speaker
Mr.  Cosmo Wollan

Senior Executive
Synergy Cubed
Speaker

Session details

  • Room:   Salon A3
  • Session Number:   K03
  • Thursday, October 25, 4:30 PM - 5:45 PM
  • Tracks:  
This session is a discussion for owners leaders and managers about  enhancing sales and retention through employee and consumer engagement by leveraging T.E.C.H and technology. What is T.E.C.H.? It's not what you think. It's: Teach Engage Community build Human Touch  Find out how to use each to enhance your business. 
Speaker
Dennis Dumas

Omni Fight Club Managing Partner
DFIT Enterprises
Speaker

Session details

  • Room:   Salon A2
  • Session Number:   K02
  • Thursday, October 25, 4:30 PM - 5:45 PM
  • Tracks:  
The health, fitness and sports Industry is not a 9 a.m. to 5 p.m. investment. The days, weeks and months can be long and exhausting. It takes a lot time and effort for an individual to not only be successful professionally but also on a personal level. This seminar will go over established systems...
Speaker
Mark Cassidy

Senior Faculty & Education Author
World Instructor Training Schools
Speaker

Session details

  • Room:   Salon A1
  • Session Number:   K01
  • Thursday, October 25, 4:30 PM - 5:45 PM
  • Tracks:  
Operators of award-winning programs share their vision, trends and new opportunities for medical wellness, exercise as medicine, wellness is more than medicine, corporate fitness and health clubs. Learn how to develop successful medical wellness and exercise as medicine programs leading to new markets and revenue streams. Come learn from the...
Speakers
Bill McBride

Co-Founder, President & CEO; President & CEO
Active Wellness; BMC3
Speaker

Dr.  Christopher Breuleux, Ph.D

President
Medical Wellness Association
Speaker

Dr.   Kevin Steele Ph.D.

President
PTA Global, PTontheNet
Moderator

Mike Alpert

President/CEO
The Claremont Club
Speaker

Session details

  • Room:   Lake Erie
  • Session Number:   K08
  • Thursday, October 25, 4:30 PM - 5:45 PM
  • Tracks:  
Key objectives: Explain Personalized Marketing (Personalization/ One-To-One Marketing) Explain How Personalized Marketing Expands Typical Product Differentiation Between Offers to How Personalization Seeks to Make a Unique Product Offering for Each Customer Introduce Artificial Intelligence application for more efficient marketing. Explain How Personalization and Artificial Intelligence Are Key to The Future of Marketing Within the...
Speakers
Greg Dowd

President
Epsilon
Speaker

Ian Bearcraft

VP of Digital Strategy
Epsilon
Speaker

Session details

  • Room:   Lake Ontario
  • Session Number:   K09
  • Thursday, October 25, 4:30 PM - 5:45 PM
  • Tracks:  
In this session, you'll learn the best practices to incorporate technology into your clients' training programs to help them reach their goals in the most efficient time possible. Come experience how data can be a great motivator, assessment tool, and will set yourself apart from the competition. You'll learn how...
Speaker
Patrick Wellington

Digital Solutions Specialist
Technogym
Speaker

Session details


Thursday, October 25
8:30 PM - 10:00 PM

  • Room:   Second Floor, International Ballroom North
  • Thursday, October 25, 8:30 PM - 10:00 PM

Session details


Friday, October 26
7:00 AM - 7:45 AM

  • Room:   Lobby Level, Great Hall Foyer
  • Friday, October 26, 7:00 AM - 7:45 AM
Get up and get your blood pumping during the Sisterhood Stride 5K Run/Walk at the Club Industry Show.Ladies and gentlemen (this isn't just for the ladies) tie up those running shoes and join us for an earlier morning run/walk along the edge of Lake Michigan. Sisterhood Stride Registration Please complete the short registration form to register for...

Session details


Friday, October 26
8:15 AM - 9:15 AM

  • Room:   Lake Huron
  • Session Number:   L07
  • Friday, October 26, 8:15 AM - 9:15 AM
  • Tracks:  
The fitness industry is more competitive than ever and in order to make an impact, you need to attract the right market, with the right service. Set your facility apart and learn why Evidenced Based Speed Training is the #1 Strategy to grow your youth fitness membership and stand out...
Speaker
Bill Parisi

Founder & CEO
Parisi Speed School
Speaker

Session details

  • Room:   Salon A3
  • Session Number:   L03
  • Friday, October 26, 8:15 AM - 9:15 AM
  • Tracks:  
Most leaders and managers in the fitness industry didn’t go to school to study accounting or finance.  However, in the role of leader or manager, having a solid foundation of the financial side of the business will allow us to manage by the data and make more informed decisions.  This...
Speaker
Luke Carlson

CEO
Discover Strength
Speaker

Session details

  • Room:   Lake Erie
  • Session Number:   L08
  • Friday, October 26, 8:15 AM - 9:15 AM
  • Tracks:  
This presentation is designed to showcase the importance of a targeted and measured aquatic marketing plan Throughout the presentation the audience will be educated on how to develop promotional strategies that will enhance the value of your pools. The nationally recognized presenters will provide real-life examples ranging from how to promote the...
Speakers
Timothy Petsch

Managing Director & Co-Founder, TMI Salt Pure
Speaker

Wesley King

Owner
WG King Aquatic Consulting
Speaker

Session details

  • Room:   Lake Ontario
  • Session Number:   L09
  • Friday, October 26, 8:15 AM - 9:15 AM
  • Tracks:  
A customer relationship management (CRM) tool is probably one of the most valuable systems for a business to implement. There are three key objectives to any CRM: 1) understand the member, 2) understand the communication, and 3) understand the relationship. In this session, you will learn how In-Shape Health Clubs’...
Speaker
Sandra Lei

Marketing Director, Direct Channels
In-Shape Health Clubs
Speaker

Session details

  • Room:   Salon A4
  • Session Number:   L04
  • Friday, October 26, 8:15 AM - 9:15 AM
  • Tracks:  
THE WHAT? Goal Number One is to get every member launched on the best possible program design to maximize their chances of success, but we recognize that no matter how hard we may try, some of our members will experience failure. High failure rates are an epidemic in our industry,...
Speaker
Tony Maier

Director of Production & Growth
Fit Club
Speaker

Session details

  • Room:   Salon A2
  • Session Number:   L02
  • Friday, October 26, 8:15 AM - 9:15 AM
  • Tracks:  
Speaker
Dan Ritchie PhD

President & Co-Founder
Functional Aging Institute
Speaker

Session details

  • Room:   Salon A1
  • Session Number:   L01
  • Friday, October 26, 8:15 AM - 9:15 AM
  • Tracks:  
Despite the consumer demand for effective weight loss, performance, and wellness programs, the fitness industry has had difficulty meeting the needs of the individual consumer.   We will discuss the opportunities that can fit into any size or type of fitness environment. Our focus will be solutions that deliver on the consumer...
Speaker
Jim LaValle, R.Ph, C.C.N.M.T., ND

Founder & Executive Chair
Metabolic Code Enterprises Inc
Speaker

Session details

  • Room:   Lake Michigan
  • Session Number:   L06
  • Friday, October 26, 8:15 AM - 9:15 AM
  • Tracks:  
We live in a "you ask, we answer" world. Gone are the days where your website is just a brochure. Prospects are researching and making purchase decisions without stepping foot into a club or talking to a salesperson. If your website is not answering the questions the prospect wants answered,...
Speaker
Hannah Stael von Holstein

Sales Director
Discover Strength
Speaker

Session details


Friday, October 26
9:30 AM - 10:30 AM

  • Room:   Lake Michigan
  • Session Number:   M06
  • Friday, October 26, 9:30 AM - 10:30 AM
  • Tracks:  
The single biggest reason that clubs and sales reps miss out on revenue, miss goals and make less money is because they give up on following up with potential members too soon. They assume that people aren't interested, send emails that don't get read and jump to the conclusion that...
Speakers
Brittany Bachman

Co-Founder & CSO
Impact Sales Academy
Speaker

Karen Joy

Co-Founder & CEO
Impact Sales Academy
Speaker

Session details

  • Room:   Salon A4
  • Session Number:   M04
  • Friday, October 26, 9:30 AM - 10:30 AM
  • Tracks:  
Understanding that you are really in the ‘memory management’ business, know that customers remember the beginning and end of every visit…of every experience. Seldom do you get a second chance to make a first impression. Learn how to close the gaps between perception and reality in the delivery of exceptional...
Speaker
Mr  Scott Chovanec

President - Scott Chovanec & Associates, Inc.
Scott Chovanec & Associates, Inc.
Speaker

Session details

  • Room:   Lake Huron
  • Session Number:   M07
  • Friday, October 26, 9:30 AM - 10:30 AM
  • Tracks:  
Dr. Comeau will explain the connection between 3D functional movement and the development of compensations that impair freedom of movement. He will show how trainers and owners can use augmented reality to assess and address functional movement compensations in the interests of developing programs that will produce significant measurable results. Results that will turn...
Speaker
Dr.   Ryan Comeau, DC

CEO, Inventor, Chiropractor
Kinetisense
Speaker

Session details

  • Room:   Lake Ontario
  • Session Number:   M09
  • Friday, October 26, 9:30 AM - 10:30 AM
  • Tracks:  
The traditional corporate management model is changing. Now more than ever, companies seek to improve employee health in a cost-neutral environment. Content includes data, techniques and information to help operators stay ahead of this trend.
Speaker
Dr.  Matthew Parrott, Ph.D., ACSM H/FD

Assistant Vice President of Business Development & Innovation
Corporate Fitness Works
Speaker

Session details

  • Room:   Salon A3
  • Session Number:   M03
  • Friday, October 26, 9:30 AM - 10:30 AM
  • Tracks:  
Every fitness company MUST learn to innovate yet most fitness companies are not great innovators.  Innovation is not invention. Innovations are anything you deploy in your operation that add value for the customer and to your company.  In this session you will learn where you should spend time innovating, how...
Speaker
Blair McHaney

CEO
MXM
Speaker

Session details

  • Room:   Salon A1
  • Session Number:   M01
  • Friday, October 26, 9:30 AM - 10:30 AM
  • Tracks:  
The success of promoting wellness depends on whether participants achieve lasting health improvements. To be more effective in this pursuit, we’ll explore recent research on best practices that enhance member engagement, satisfaction, and loyalty. You’ll learn where to apply effort to shore up your wellness offerings using specific action plans...
Speaker
Dr.  Karlie Intlekofer

Global Wellness Researcher
Johnson Health & Wellness
Speaker

Session details

  • Room:   Salon A2
  • Session Number:   M02
  • Friday, October 26, 9:30 AM - 10:30 AM
  • Tracks:  
Effort (or a lack thereof) is seldom a reason for clients ceasing exercise. We will discuss the three essential elements all clients must have to successfully change their behavior here, and what you can do as a trainer and fitness coach to 'plug any gaps' your clients may have.
Speaker
Kurt Gillon

Fitness Coach, Special Populations
Balanced Fit Life Training Studio
Speaker

Session details

  • Room:   Lake Erie
  • Session Number:   M08
  • Friday, October 26, 9:30 AM - 10:30 AM
  • Tracks:  
Advertising costs money and it hopefully produces results. But there are important factors that should be understood and implemented prior to advertising. In this talk, Mike illustrates and expands on these important points. His talk includes understanding the ‘Lifetime Member Value’ and how to utilize it. Also learn how to increase...
Speaker
Mike Mastro

Fitness Manager/Consultant
Speaker

Session details


Friday, October 26
10:45 AM - 11:45 AM

  • Room:   Salon A1
  • Session Number:   N01
  • Friday, October 26, 10:45 AM - 11:45 AM
  • Tracks:  
This session will highlight known beneficial properties of the non-intoxicating acidic and neutral cannabinoids found in cannabis, as well as other plants. Consumers are increasingly looking for alternative options, for plant-based diets, pain management and performance enhancement.  Hemp seed protein powder and hemp seed oils are a great alternative for...
Speaker
Dr.  Jokubas Ziburkus

CEO of MediTaurus LLC,
Co-Founder of Florance
Speaker

Session details

  • Room:   Lake Huron
  • Session Number:   N07
  • Friday, October 26, 10:45 AM - 11:45 AM
  • Tracks:  
Capitalize on today’s fastest growing fitness demographic comprised of baby boomers, older adults, and seniors 75 years and older.  This presentation will address the most advanced exercise programming techniques for this population with unique physical, mental, financial, wellness and healthcare considerations.  Understand the physiological changes after age 50 and the...
Speaker
Suzanne Gray

President
Right Fit Sport Fitness Wellness
Speaker

Session details

  • Room:   Salon A4
  • Session Number:   N04
  • Friday, October 26, 10:45 AM - 11:45 AM
  • Tracks:  
Learn how to: • "Drip feed" your value and communication to new members in a way that gets their attention. • Use automated texts to offer promotions and get new members involved with training, services & programming. • Incorporate easy to use "click of a button" sign up and payment capability. One of the...
Speaker
Don Murphy

Managing Partner
Gold's Gym Newburgh
Speaker

Session details

  • Room:   Salon A2
  • Session Number:   N02
  • Friday, October 26, 10:45 AM - 11:45 AM
  • Tracks:  
Learn the systems that work to deliver a better service for your clients, higher job satisfaction and clearer communication for you and your team regarding the assessment and reassessment process. We will walk through inexpensive, powerful habits that teams and practitioners can simply and quickly implement to increase revenue and...
Speaker
Michelle Blakely

Founder & Owner
See Jake and Jane Train
Speaker

Session details

  • Room:   Lake Erie
  • Session Number:   N08
  • Friday, October 26, 10:45 AM - 11:45 AM
  • Tracks:  
Brand guru Seth Godin says "If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer". Hear how The Houstonian Club defines and translates their brand value to grow member affinity and also attract the right kind of buyers...
Speakers
Colleen Kennedy

Director of Sales
The Houstonian Hotel, Club & Spa
Speaker

Seliece Womble

Director of PR & Marketing
The Houstonian Hotel, Club & Spa
Speaker

Session details

  • Room:   Salon A3
  • Session Number:   N03
  • Friday, October 26, 10:45 AM - 11:45 AM
  • Tracks:  
Human Resources, Strategic Thinking, Leadership/Management, Member Service/Experience, Technology, Financial Performance, Q&A
Speakers
Allison Flatley

CEO
Allison Flatley Consulting
Speaker

Bill McBride

Co-Founder, President & CEO; President & CEO
Active Wellness; BMC3
Speaker

Blair McHaney

CEO
MXM
Speaker

Kate Golden

Director of Operations
Newtown Athletic Club
Speaker

Session details

  • Room:   Lake Ontario
  • Session Number:   N09
  • Friday, October 26, 10:45 AM - 11:45 AM
  • Tracks:  
Today the definition of wellness has evolved. What was once focused on strictly aerobics began to add the diet component, which then began to add the health component. Now the word wellness encompasses so much more than just those subjects. In addition, a marriage of wellness and technology has occurred--everything...
Speaker
Debra Orringer

Certified Exercise Physiologist and Integrative Nutrition Health Coach
Speaker

Session details